Who doesn't like a good read? A worthy question, but not nearly as important as "Who doesn't like a good publication that readers appreciate and respond to while at the same time is published in a cost-effective manner worthy of your goals?" We're guessing the "who" might be the people you report to. Or, if you report to yourself, the "who" is "you." Regardless of who's who, we at Darwill have been delivering publications forever, and, along the way, have learned the right ways to get readers to open them up and say "aaah!" without opening up your projects to cost overruns and poor results. How? Also a worthy question; here are the answers:

1. Evaluate Your Current Process and Procedures.
   We're people of action, and our first action is always to sit. And listen. We want to hear how you currently develop your publications and what your goals are so we can develop the right ideas to make your process more efficient and save you time and money.


2. Integrate Proven Workflows that Save Time and Money
   Now that we know you a bit better, we can blend the appropriate workflows experience and customer service to do things such as:
   
   
   • Reduce the time, effort and expense that Prepress often sucks up. We can shorten the approval process, ensure proper file prep, reduce the use of costly physical proofs, get rid of rounds and rounds of expensive color correction, and so much more.
   
   
   • Reduce resources spent chasing assets Whether you have thousands of photos, files or other assets we can make accessing them easier. We put them in one centralized, web-based location to provide efficient access and ensure tight control over file usage.
   
   


3. Review and Enhance Data
   We're data experts. We have dedicated staff that will critically evaluate your current data against your goals for ways to make your data more effective and take the steps to "clean" your information. We also have tremendous list acquisition abilities that we can bring to bear if you don't have data, or to enhance your current information. In our minds, this is a critical step, especially if you want to persuade the right minds to buy your messages.
   
   Through our approach, which results in higher-quality information, we can help you shape an analytics program that helps you measure, evaluate and even quantify the success of your publications. We'll also take what we learn to shape and tweak ongoing efforts for increased success.


4. Execute a 1:1 Approach Via Variable Data
   Through the use of variable data and digital printing techniques, we can help you personalize your publications based upon reader information. For instance, let's say you publish a magazine about flower bulbs. By reviewing your mailing list and pulling sales data from your ERP systems (or using data we help enhance and clean), on an individual level we can modify copy and images to reflect the tastes of a given subscriber. If Sally Goodsmile has a particular love for large cupped daffodil bulbs her magazine will be replete with "Ice Follies" and "Pink Parasol" info and imagery. Sally's gonna love that. And you.


5. Leverage Ways to Make Your Creative Work Harder
   You spend a lot of time developing the content of your publications. Make sure it's time well spent by inviting us along early in the creative development phase. Not only can we help ensure what's produced meets and exceeds your vision, we can find the ways to do so efficiently and cost effectively.
   
   But that's only the half of it: we have a lot of experience in helping shape the creative to lift results and drive action, including, as we mentioned, the effective use of variable data. You get beautiful pieces that beautifully deliver on your goals.


6. Pop Your Products; Lift Your Brand
   We've appealed to your left brain, now let's talk to that right brain. Well-executed imagery in your publication are key. Color accuracy is critical, photography must sing, event the tactile nature of your pieces must be right. We excel at delivering high-quality printing in order to elevate your brand and maximize the appeal of your products and services.