Most organizations that live or die by their member base understand that a quality, strategically driven membership program with outstanding fulfillment is pretty much a top priority. Yet, as we know here at Darwill, these programs can be time and labor intensive. At least if handled in house, with limited resources. Do you really want to be stuffing envelopes when instead you could be developing an educational offering or new exhibit that will take your members by storm? We think not. Which is why we think you'll benefit from our approach to membership, including the following:
- Evaluate Your Current Process and Procedures
We're people of action, and our first action is always to sit. And listen. We want to hear how you currently develop your membership programs and what your goals are so we can develop the right ideas to make your process more efficient and save you time and money.
- Develop an Out-Sourcing Program
As we've acknowledge, member-based organizations often have issues with staffing and other resources that membership programs can place a strain upon. We can work closely with you to develop a quality-driven program where we develop the membership materials you need, AND fulfill the program, including responding to membership applications. We've done this for others, helping them free up valuable staff time and reduce costs. We'll be happy to do this for you, too.
- Integrate Proven Workflows that Save Time and Money
Now that we know you a bit better, we can blend the appropriate workflows experience and customer service to do things such as:
- Reduce the time, effort and expense that Prepress often sucks up. We can shorten the approval process, ensure proper file prep, reduce the use of costly physical proofs, get rid of rounds and rounds of expensive color correction, and so much more.
- Reduce resources spent chasing assets Whether you have thousands of photos, files or other assets we can make accessing them easier. We put them in one centralized, web-based location to provide efficient access and ensure tight control over file usage.
- Provide Centralized, On-line Membership Program Ordering and Customization Our web-based "shopping" system makes print-on-demand intuitive, easy, and allows you greater brand control while saving you money. You'll gain a clearer picture of your total print expenditures, while allowing your stakeholders to use templates to create effective, targeted membership materials. If you have the staff to support in-house membership, this tool gives them the flexibility and control to elevate the materials being sent to current members and new prospects.
- Review and Enhance Data
We're data experts. We have dedicated staff that will critically evaluate your member data and take the steps to "clean" your information to ensure that your data is at its best. We also have tremendous list acquisition abilities that we can bring to bear if you don't have data, or to enhance your current information for new member outreach. In our minds, this is a critical step, especially if you want to persuade the right minds to buy your messages.
Through our approach, which results in higher-quality information, we can help you shape an analytics program that helps you measure, evaluate and even quantify the success of your membership initiatives. We'll also take what we learn to shape and tweak ongoing efforts for increased success.
- Execute a 1:1 Approach Via Variable Data
Through the use of variable data and on-demand digital printing techniques, we can help you personalize your membership programs to speak to your members and prospects on that individual level, including personalized member benefit statements, giving/membership levels and even ID cards.
- Leverage Ways to Make Your Creative Work Harder
You spend a lot of time developing membership materials that are intended to get your all-important members and prospective members to open their eyes, minds and wallets. Make sure it's time well spent by inviting us along early in the creative development phase. Not only can we help ensure what's produced meets and exceeds your vision, we can find the ways to do so efficiently and cost effectively.
But that's only the half of it: we have a lot of experience in helping shape the creative to lift results and drive action. You get beautiful pieces that beautifully deliver on your goals.
- Pop Your Services; Lift Your Brand
We've appealed to your left brain, now let's talk to that right brain. True brand representation in your membership materials is key. Color accuracy is critical and photography must sing. We excel at delivering high-quality printing in order to elevate your brand and maximize the appeal of your membership offerings.
Make your membership materials spur members and prospective members to remain with or join your organization by contacting a Darwill representative today. |