Just how do you expect your marketing collateral to affect people after you plop it down, hand it over, mail it out or slip it under a door? Before you answer that, let's define the "people" we're talking about. Obviously, there are the intended recipients-very important people indeed. But we're thinking more about the people looking over your shoulder: bosses, sales, accountants, purchasing, CEOs, CFOs, CMOs, and a sea of other "interested parties."

Why is everyone so interested? From our point of view, they're looking to see not just how kick-butt what you've produced appears, but how it's kicked butt in the marketplace, produced results AND delivered efficiencies and savings along the way.

Here are just some of the ways our approach to marketing collateral can make the over-the-shoulder lookers look at you in a sunny new way:

1. Evaluate Your Current Process and Procedures.
   We're people of action, and our first action is always to sit. And listen. We want to hear how you currently develop your marketing collateral and what your goals are so we can develop the right ideas to make your process more efficient and save you time and money.


2. Integrate Proven Workflows that Save Time and Money
   Now that we know you a bit better, we can blend the appropriate workflows experience and customer service to do things such as:


• Reduce the time, effort and expense that Prepress often sucks up. We can shorten the approval process, ensure proper file prep, reduce the use of costly physical proofs, get rid of rounds and rounds of expensive color correction (very important for product catalogs), and so much more.


• Reduce resources spent chasing assets Whether you have thousands of photos, files or other assets we can make accessing them easier. We put them in one centralized, web-based location to provide efficient access and ensure tight control over file usage.


• Provide Centralized, On-line Ordering of Marketing Collateral Our web-based "shopping" system makes print-on-demand intuitive, easy, and allows you greater brand control while saving you money. You'll gain a clearer picture of your total print expenditures, improve inventory management of your collateral and a heck of a lot of other benefits.


3. Leverage Ways to Make Your Creative Work Harder
   You spend a lot of time developing collateral that is intended to get that all-important recipient to open their eyes, minds and wallets. Make sure it's time well spent by inviting us along early in the creative development phase. Not only can we help ensure what's produced meets and exceeds your vision, we can find the ways to do so efficiently and cost effectively.
   
   But that's only the half of it: we have a lot of experience in helping shape the creative to lift results and drive action. You get beautiful pieces that beautifully deliver on your goals.


4. Pop Your Products; Lift Your Brand
   We've appealed to your left brain, now let's talk to that right brain. True brand and product representation in your collateral are key. Color accuracy is critical, photography must sing, even the tactile nature of your pieces must be right. We excel at delivering high-quality printing in order to elevate your brand and maximize the appeal of your products and services.